Qustom Product was birthed from a love of two things:
'80s mod culture and surfing.
The parallels between the two are many; in the post-war '50s, both were underground movements that shared an affinity for beat culture and a distinct aura of rebelliousness against "The System".
The early sixties saw an explosion in the popularity of surfing worldwide, thanks in large part to "Gidget" movies. Crowded lineups became the norm, a fact that was hashed over ad nauseum in the underground surf culture - while at the same time offering many career opportunities for those who chose the surfing lifestyle as a career vehicle.
Mod culture followed a similar trajectory; initially the sharp dress and custom scooters were adopted as direct alternatives to the greaser look of the "rockers" of the time, but as the mass media quickly caught on to this trend, Lambretta and Vespa lovers went underground and morphed into "rude boys" who started tuning their machines for speed, eventually finding their way onto England's racetracks.
As surfing progressed from heavy wooden planks to lighter and lighter polyurethane vehicles, a split developed amongst surfboard manufacturers - highly creative types used this new medium to experiment with revolutionary shapes that would forever transform surfing, while opportunists saw the ready supply of cheap materials as a way to feed the masses with cookie cutter "popout" boards that would fill the shores of beaches around the world with new surfers.
Meanwhile back on land, the whole "mods vs. rockers" schism was played up in the mass media - despite the truth that down on the streets the crossover between the bikers and scooterists was much more prevalent than Madison Avenue or High Street would like to have us believe.
While most of the world was navigating around in the relative safety of four wheeled "cages", many on two wheels felt a natural affinity for others who would dare brave the elements to enjoy the open air two wheeled experience, with all of the joys and dangers that come with the territory, regardless of the size of the wheels beneath them. By the late sixties scooter racing had become an underground phenomenon in the UK, and the progression of Italian scooters from cheap utilitarian post-war transportation, to fashion statements, and finally to sporting vehicles was now complete.
So in both cases, a hardcore cadre of purists stayed true to the roots of their chosen passions, creating a lifestyle built around the time tested model of "form follows function".
There are other links between the two pastimes. Bruce Brown followed "The Endless Summer" with "On Any Sunday". Elvis the movie star surfed and rode scooters and bikes. Today, Deus Ex Machina consistently inspires paeans to the thrills of riding on two wheels or two rails. And of course the infamous Mods vs. Rockers brawls always took place at the beach - nowhere to run and hide when you're stacked up agains the coastline!
Fast forward to the present: despite the current trend in both realms - $99 mass produced plastic surfboards and equally cheap knockoffs of classic scooter designs - there remains an opportunity for discerning aficionados of both crafts to "keep the dream alive" via hands-on experimentation and refinement, far away from the numbers who have been led astray by a society weened on instant gratification.
When it comes to surfing and scootering, we believe there is room in the marketplace for highly functional, hand crafted products that bring long lasting satisfaction to those who seek to live outside the norms of the current mass market culture, and it is this ethic that drives our efforts. Will you join us in this quest?