This image originally appeared in an advertisement by Cahill Underground in a 1983 issue of 'Twist' Magazine.

Qustom Product was birthed from a love of two things:
'80s mod culture and surfing.

The parallels between the two are many; in the post-war '50s, both were underground movements that shared an affinity for beat culture and a distinct aura of rebelliousness against "The System".

Surfing or Chaos - You Decide.
Surfing or Chaos - You Decide.

The early sixties saw an explosion in the popularity of surfing worldwide, thanks in large part to "Gidget" movies. Crowded lineups became the norm, a fact that was hashed over ad nauseum in the underground surf culture - while at the same time offering many career opportunities for those who chose the surfing lifestyle as a career vehicle.

Charge of the Mods at Margate - Daily Mirror
"We are the mods, we are the mods!" was the chorus being sung

Mod culture followed a similar trajectory; initially the sharp dress and custom scooters were adopted as direct alternatives to the greaser look of the "rockers" of the time, but as the mass media quickly caught on to this trend, Lambretta and Vespa lovers went underground and morphed into "rude boys" who started tuning their machines for speed, eventually finding their way onto England's racetracks.

Write comment (1 Comment)

Get Stoked

Remember those moments when things just 'clicked', and you experienced a dramatic rise in your personal Fun Quotient? I aim to make that a regular occurrence. Will you join me in this quest?



Share

I love working with creative people! If you have an idea you would like to share, I would love to hear from you!

Help me grow

If you like what you see here and want to see more, perhaps you'd like to contribute to this project:

Contributors

Featured Author

Bird Huffman

Bird is legend in the surfing world, and we encourage everyone to support Bird's Surf Shed, a San Diego institution....

"Blog", "Blob", "Gob"... Anyhow here's some stuff I wrote:

Accidents Will Happen...

Accidents Will Happen...

While going through old footage in preparation for a historical ASRA documentary film I've started producing, I came acr...

Now this is what I'm talking about...

Now this is what I'm talking about...

Vesparados Endless Summer Rally Patch from 2002 (click for larger image) I found this patch while digging through some...

Speaking of things that slide......

Speaking of things that slide......

Few things in this life are as exhilarating as flying through a turn at high speed on two wheels with your inside knee s...

Insta

Subscribe now - never miss a moment

No Spam, no pineapple, no problema!