This image originally appeared in an advertisement by Cahill Underground in a 1983 issue of 'Twist' Magazine.

Qustom Product was birthed from a love of two things:
'80s mod culture and surfing.

The parallels between the two are many; in the post-war '50s, both were underground movements that shared an affinity for beat culture and a distinct aura of rebelliousness against "The System".

Surfing or Chaos - You Decide.
Surfing or Chaos - You Decide.

The early sixties saw an explosion in the popularity of surfing worldwide, thanks in large part to "Gidget" movies. Crowded lineups became the norm, a fact that was hashed over ad nauseum in the underground surf culture - while at the same time offering many career opportunities for those who chose the surfing lifestyle as a career vehicle.

Charge of the Mods at Margate - Daily Mirror
"We are the mods, we are the mods!" was the chorus being sung

Mod culture followed a similar trajectory; initially the sharp dress and custom scooters were adopted as direct alternatives to the greaser look of the "rockers" of the time, but as the mass media quickly caught on to this trend, Lambretta and Vespa lovers went underground and morphed into "rude boys" who started tuning their machines for speed, eventually finding their way onto England's racetracks.

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Remember those moments when things just 'clicked', and you experienced a dramatic rise in your personal Fun Quotient? We aim to make that a regular occurrence. Will you join us in this quest?



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Bird Huffman

Bird is legend in the surfing world, and we encourage everyone to support Bird's Surf Shed, a San Diego institution....

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